• Which Way Will it Go - We used illustrator Paul Shipper to bring our OOH artwork to life, depicting hero players from the men's and women's tour all looking to the sky in anticipation and wonderment as to where the ball, or their season, will end up.

    We used illustrator Paul Shipper to bring our OOH artwork to life, depicting hero players from the men's and women's tour all looking to the sky in anticipation and wonderment as to where the ball, or their season, will end up.

  • For the ad, we match cut all the best players from the men's and women's tour taking one seamless shot from the tee to the hole, as if each player were living the exact same moment of drama.

Which Way Will it Go

For the Sky Sports 'Start of the Season' campaign we used a great statistic which proved to be the key catalyst for our thinking - From the last 25 major golf tournaments played, there have been 24 different winners. 

So this idea was simple, this season - Which Way Will it Go?