• It's Only Live Once - The campaign idea in a single image.

    The campaign idea in a single image.

  • It's Only Live Once - 'It's Only Live Once' ran as a European wide campaign across multiple touch points.

    'It's Only Live Once' ran as a European wide campaign across multiple touch points.

  • It's Only Live Once
  • It's Only Live Once
  • It's Only Live Once
  • It's Only Live Once
  • It's Only Live Once

  • All Formula 1 fans have their favourite moment of live drama and pure adrenaline that they'll never forget...but what if they'd missed it?

  • The brand spots also ran as 10" visceral cut downs on-air

  • YouTube 'Unskippable' Ad: The YouTube creative understands and plays with the viewers' aversion for advertising, then converts it into a campaign selling point.

  • Twitch users already understand the value of 'live' in the gaming world, and the creative reflects that with an ad that plays to the first-person gaming experience.

It's Only Live Once

My Role: Concept, Art Direction, Creative Direction

A simple idea: The greatest moments in sport, are only live once. Don't miss them.